American Express Social Media Management Case Study

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American Express

Social Media consultancy

THE CHALLENGE

Empower completed a 6-month social media management campaign for American Express, with the objective of growing their UK Facebook and Twitter communities.

THE APPROACH

We implemented a comprehensive social media management process across Facebook and Twitter, which worked across a wide range of marketing campaigns and internal objectives to build a culture of social media success

THE RESULTS

  • Grew Facebook community from 18,000 to over 2,000,000
  • Grew Twitter community from 3,500 to over 50,000

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