--- title: Paid Media date: 2024-07-26T13:19:46Z modified: 2025-08-22T11:56:19Z permalink: "https://empower.agency/services/paid-media-old/" type: page status: publish excerpt: "" wpid: 2567 featured_image: /wp-content/uploads/2024/07/Empower-staff-229-1024x682-1.webp featured_image_alt: Empower staff 229 1024x682 1 parent: 1893 ancestors: - 1893 children: [] author: Ben Matthews --- ![Further faster fairer using AI to enhance Empowers work ](https://empower.agency/wp-content/uploads/2024/07/Further-faster-fairer-using-AI-to-enhance-Empowers-work--300x230.jpg) ![Outputs from an internal group workshop at Empower looking at how our values shape our use of AI](https://empower.agency/wp-content/uploads/2023/11/Outputs-from-an-internal-group-workshop-at-Empower-looking-at-how-our-values-shape-our-use-of-AI-300x192.jpg) ![Empower staff 229 1024x682 1](https://empower.agency/wp-content/uploads/2024/07/Empower-staff-229-1024x682-1-300x200.webp) # The paid media agency that **empowers** you We have a huge amount of experience in developing and implementing paid media strategies that cover the entire marketing funnel, from awareness to conversion, ensuring consistency across all channels. We’re committed to using the latest technology and trends in paid media to get the results you want. Trust us to save you time and worry when it comes to running your Paid Media campaigns. - [ Start your project with Empower ](https://empower.agency/contact/) ![Anna Maybank](https://empower.agency/wp-content/uploads/2024/08/Anna-Maybank.jpg) > Empower were the first media agency we worked with at Breakroom and they helped us professionalise our paid ad campaigns when we didn’t have an in-house expert. > > With their help, we were able to scale our ad hoc spending and acquire more users through paid channels. And when we faced challenges with getting consistent results, the Empower team worked hard to get to the route of the problem. They’re a responsive team and lovely people to work with. Anna Maybank CEO, Breakroom ## Paid Media Case Studies Examples of the impact we’ve achieved using paid media. - [ View content ](https://empower.agency/case-studies/strategy/increasing-leads-by-283-at-a-conversion-rate-of-over-42-for-breakroom/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Increasing leads by 283% at a conversion rate of over 42% for Breakroom Read more - [ View content ](https://empower.agency/case-studies/strategy/strategic-lead-generation-and-paid-media-campaign-increases-email-subscriber-list-by-73-for-sme-climate-hub/) - [ Creative ](https://empower.agency/case-studies/creative/) - [ Email Marketing ](https://empower.agency/case-studies/email-marketing/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ SEO ](https://empower.agency/case-studies/seo/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Strategic lead generation and paid media campaign increases email subscriber list by 73% for SME Climate Hub Read more - [ View content ](https://empower.agency/case-studies/strategy/supporting-b-corp-uk-to-reach-new-audiences-using-paid-social-during-b-corp-month/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Supporting B Corp UK to reach new audiences using paid social during B Corp Month Read more ## How Paid Media can benefit your organisation Your cause can benefit from Meta, TikTok, LinkedIn and Google ad campaigns that **create greater brand awareness and improved engagement** for your high-value content. ![Graph 1](https://empower.agency/wp-content/uploads/2024/07/Graph-1-70x62.png) ### Drive website visits Get relevant traffic to your website from people who are looking for your products and services. ![Share post](https://empower.agency/wp-content/uploads/2024/07/Share-post-70x62.png) ### Measure your success Our expertise in Conversion Rate Optimisation (CRO) and A/B Testing ensures that digital assets and landing pages are continuously improved using platforms like Optimizely and VWO to maximize conversions. ![](https://empower.agency/wp-content/uploads/2024/07/Increase-donor-70x61.png) ### Increase donor income Get more online conversions, including regular and one-off donors, essential for generating income on a consistent basis ![Navigating AI concerns together](https://empower.agency/wp-content/uploads/2023/11/Navigating-AI-concerns-together-600x401.jpg) # A trusted paid media Agency for Charities and Nonprofits Using a trusted digital strategy agency allows you to put your products and services in front of potential supporters at the time they are making key decisions. - [ Start getting results ](https://empower.agency/contact/) ## Empower’s Paid Media Management Services Make your advertising budget work harder by using a trusted Paid Media agency. Using our tried and tested strategies and processes, we continuously improve your Meta, TikTok, LinkedIn and Google Ads campaign results. [ Speak to the Empower team ](https://empower.agency/contact/) ## Campaign Strategy and Planning Over the years we’ve run successful campaigns for over 140 clients, expertly managing budgets across a wide range of channels. With decades of digital marketing experience across the team, when it comes to campaigns we can help with: - Facebook and Google Ads Strategy - Facebook and Google Ad Audits - Campaign Planning - Campaign Research - Audience insights ## Audience Segmentation and Targeting We’ll work with you to identify your target audience, creating custom segments and delivering tailored messaging that drives engagement. We offer a range of services in this area including: - Custom Audience Development - Lookalike Audience Development - Ad Creative Development - Ad Copywriting - Video Editing ## Implementation and Optimisation As an agency, we have a huge amount of experience and expertise in setting up Ads across a wide variety of platforms, including: - Meta Ads Setup (Facebook and Instagram) - LinkedIn - TikTok - Google Ad Campaign Setup (Search, YouTube, DemandGen) - Bing Ads - Programmatic Advertising Networks ## Performance reporting and insights Our in-house team are experts at utilising data analytics to inform strategy. With significant experience in tools such as Google Analytics 4, Campaign Manager, Search Ads 360, Display and Video 360, and Tag Manager 360, we ensure your campaigns achieve maximum ROI. We also have a successful track record in the set up and management of: - Google Tracking and Facebook Pixel - Google Analytics Integration - Campaign Reporting - Performance Reviews --- ## An example Paid Media campaign We will work with you to fully understand your organisation, your supporters, and your unique selling points. As a Paid Media agency specialising in charities and non-profits, we often see conversion rates of clicks to leads up to 15% and above. We develop and create Google and Facebook Ads campaigns specifically targeted to generate those all-important cash-gifts and regular donors. Focusing on these aspects of your organisation, along with our professional client servicing, is what makes Empower Agency a leading Paid Media agency. ![Red star](https://empower.agency/wp-content/uploads/2024/07/Red-star-70x70.png) ### Campaign strategy and planning We’ll set out detailed step-by-step ad recommendations for your campaign, no matter the platform. ![blue boy](https://empower.agency/wp-content/uploads/2024/07/blue-boy-70x70.png) ### Audience and Creative Development We’ll research your target audiences, design engaging creative, write compelling copy and develop effective landing pages for you. ![greased lightinng](https://empower.agency/wp-content/uploads/2024/07/greased-lightinng-70x70.png) ### Implementation and Optimisation We can help you with full set up of Google and Facebook Ad campaigns, optimising and scaling the ads for long-term success. ![Green tick](https://empower.agency/wp-content/uploads/2024/07/Green-tick-70x70.png) ### Measurement and Evaluation Get detailed step-by-step Google and Facebook ad recommendations for what is working and what can be improved, including the Return on Ad Spend. ### Integrated Payment Processing We can efficiently manage and processes digital ad payments, ensuring accurate invoicing and a seamless financial workflow for optimised media spend management.