The Empower team regularly looks at the digital trends and how they are redefining audience behaviour, especially around the rise of social media and mobile. We regularly track how these new digital tools are being used by Policy, Research and Advocacy communicators across the globe and can explore with you how to unlock their full potential, including change management to help your organisation adapt.

Brands are creating multi-channel Policy, Research and Advocacy strategies to adapt to changes in consumer behaviour. From content marketing to social video, organic and paid search, defining a clear Policy, Research and Advocacy channel strategy can help you position your brand to reach and appeal to reach the right audiences, with the right message, at the right time.

Empower can enable you to track the performance of your Policy, Research and Advocacy campaigns and identify any potential issue in your audience journey. We are experts at measuring engagement, conversion and attribution, and we continue to evolve our methods and data to create actionable insights.

We love indulging in a spot of future gazing, looking at the hottest technology trends taking the Policy, Research and Advocacy worlds by storm. The Empower team can work with you to consider the implications that these trends will have for your audiences’ behaviour, and outline strategies to help you take advantage of these recent developments.