---
title: PR For Startups, Publishing Experiments, Speed as a Habit
date: 2015-07-27T14:02:35Z
modified: 2025-12-03T15:59:02Z
permalink: "https://empower.agency/pr-for-startups-publishing-experiments-speed-as-a-habit/"
type: post
status: publish
excerpt: ""
wpid: 1981
categories:
  - Blog
  - Empower Life
  - Moments
author: Ben Matthews
---

**PR For Startups:** You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your own, or work with a PR agency. One frequent crossroad is that you’re not at the point of a full time PR person, but unsure what a PR agency can offer you. And what’s the best way to work with them so you’re getting the maximum value?

[**Twitter Introduces Event Targeting Ads:**](https://web.archive.org/web/20170215075826/https://blog.twitter.com/2015/introducing-event-targeting) Twitter advertisers anywhere in the world can target users based on their interest in / interaction with certain big global events (e.g. World Cup, VMAs). You select your event from the calendar, you get to see a whole load of data about previous years’ content and engagement on Twitter, allowing you to ostensibly tailor your content appropriately, and then cross-target based on all sorts of other criteria (age, geography, other interests).

[**YouTube Launching New App**](http://techcrunch.com/2015/07/23/youtube-wants-your-eyeballs/): Designed for those people who don’t want to miss a second of the latest videos, this lets users to receive in-app alerts when YouTubers upload new stuff, lets you browse content by category, and there’s also quite a lot of new in-app editing functionality, filters, etc, for creators.

**Facebook Upgrades Video (Again)**: Facebook’s video settings now giver you the ability to upload videos but keep them off-Page (e.g. hidden / secret videos), set them as non-embeddable, set an expiration date on them, add custom thumbnails and more.

**GoPro Video Can Now Be Live-streamed**: Use Meerkat to stream live video from the latest GoPros. Might make Meerkat worth another look.

**[Speed as a habit:](http://firstround.com/review/speed-as-a-habit/)**The companies that succeed work with a sense of urgency, says Upworthy CEO Dave Girouard.

**Get out of the way:**After releasing the first version of your product, here’s what Path co-founder Dave Morin thinks you should do. Hint: it’s in the title.

>**A Publishing Experiment:** For content marketing, should you lean towards quality or quantity? Data lovers Moz and Hubspot run an experiment to decide. Warning: a very long read!

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## Topics

**Categories:** [Blog](https://empower.agency/category/blog/), [Empower Life](https://empower.agency/category/empower-life/), [Moments](https://empower.agency/category/moments/)