Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Instagram User Stats 2015

Instagram revealed it’s user stats last week, indicating that it now has 14 million monthly active users in the UK. By comparison, Facebook has 35 million users in the UK.

This is the first time Instagram has revealed its UK figures and the first time it has ever broken out a single geographic region in terms of audience numbers.

Here’s what else was revealed by the Facebook-owned photo sharing app:

  • 300 Million Monthly Active Users
  • Over 70% People Outside U.S.
  • Over 30 Billion Photos Shared
  • 2.5 Billion Photos Liked Daily
  • 70 Million Average Photos Posted Per Day

Globally, Instagram has 300 million monthly active users, and claims that 70% of those come from outside the US, which would indicate that Instagram has roughly 90 million monthly active users in the US.

The figures come from an event at Facebook HQ in London, as reported in this article on Business Insider:

” The company’s spokespeople refused to divulge more information about that 14 million figure — how many of those are people versus brands, or how much its userbase has grown year on year, for example — but the number does give some indication as to how important the UK market is to the app’s growth. Were the number to be taken literally, it would mean almost one in five people in the UK had an Instagram account — however, many of those 14 million accounts are likely to come from businesses.”

Instagram has also made a number of recent updates to its ad offering to brands.

This week, Instagram launched a search feature for its web-based version. Although you still can’t upload photos from desktop, the new Instagram search feature has all the new features of Instagram’s recently revamped in-app search, allowing users to search by hashtags, locations or users.

Most recently, Instagram also announced that Facebook’s ad targeting tools will be opened up to Instagram advertisers, making tailoring ads to specific audiences easier.

Leave a Comment

Your email address will not be published. Required fields are marked *

Subscribe to the empower newsletter

Get updates from the empower team

Read these next...

Digital News Report: 7 Key Themes

The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report

Ben Matthews

Sustainability and Green Events Calendar [2019 Update]

The Sustainability and Green Events Calendar is a comprehensive guide to sustainability events for professionals working in the sustainability and green living sector, who are looking for events and conferences to attend in 2019.

Ben Matthews

5 Charity Digital Trends for 2019

2019 will be the year we see new use cases emerge in charity digital, as new possibilities for personalisation, engagement and supporter care appear. Check out our 2019 charity digital trends!

Digital Communications Conference Highlights

The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise

How can we help you?

We’d love to hear from you. Send us a message and we’ll get back to you within 24 hours.