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Google Analytics

What to look for in Google Analytics as a small to medium-sized charity
We share 5 common reports in Google Analytics that charities can use to analyse their website performance.
We share 5 common reports in Google Analytics that charities can use to analyse their website performance.
Parity of Esteem is most often used in reference to the way mental health is treated by health and social care services.
A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.
For late adopters, Snapchat can be a confusing social media tool. Forget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even
A strong company culture is vital to delivering good work, and to living good work-lives. Empower have many retained and frequent returning clients, and a
Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech’s role in addressing the issues.
New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.
Our guide to what common SEO issues like 404 and 500 errors mean and how to fix them.