Digital Marketing Audits, Measurement and Evaluation

Digital Marketing Audits, Measurement and Evaluation

Understand your digital marketing strengths and areas to be improved

Learn about empower’s digital marketing measurement, evaluation and auditing services

Busy digital teams in the charity sector often work on very low resource. After planning, delivery and maintenance of digital channels there often isn’t a chance to look back and reflect.

This means missing out on valuable insights that could help us reach more people, work more efficiently and further our causes. 

Empower’s team of digital communications and evaluation specialists can help you gather the evidence you need to maximise results from your website, social media and email marketing.

We’d love to share our knowledge and experience with your team

Empower is a specialist digital marketing agency, with comprehensive and in-depth expertise in digital strategy, digital transformation and digital innovation. Our team of digital marketing experts can help you in the following areas.

 

1. Simple Digital Audit

Collate specific insights for a period of time of your choosing. We will present the facts and stats for your to draw your own conclusions. 

Questions we can help answer:

  • What social media channel drives most traffic to my website?
  • Which of my social media channels has the biggest following?
  • How many people saw / engaged with my brand last year?

2. Advanced Digital Audit

Everything contained in a simple audit, plus we’ll tell you what it all means. 

After agreeing your key research questions, our evaluation specialist will take a deeper look at your content to determine the real drivers of engagement, reach and conversions. 

Questions we can help answer:

  • Does my audience respond to specific themes better than others?
  • Should I worry about the time of day, or day of the week that I post?
  • How important is the content format, e.g. video, link, image?
  • How do my audience behave in comparison to online audiences generally?

3. Campaign/ Project Evaluation

Campaign Specific analysis – come to us before you kick off your campaign so we can put the measures in place to help you track your key success metrics throughout your campaign. 

This will not only allow you to change and adapt your activity to get the best results from your campaign but it will provide you with comprehensive and robust reports that demonstrate the power of digital for your colleagues and funders.

Questions we can help answer:

  • How do make sure I am able to report to colleagues / funders where my donations/ signatures/ sign-ups came from?
  • How do I track how many times my hashtag is used?

4. Custom Evaluation Consultancy

 If you have a specific question you’d like answered we’ll work with you to find out how we can best answer it, whether through our industry expertise or through evaluation of your digital channels. 

Questions we can help answer:

  • How can I make my reporting workflow more efficient?
  • Why am I seeing a lack of results in X platform?
  • Should I be spending more time on video?
  • What is the most important channel for my audience?

Social Media Audits

Ask us to look into who your audiences are, what communities exist already, where the conversation is happening, and how best to setup your campaign to be as effective as possible.

See our work with Amnesty International

Facebook
92%
Instagram
89%
Linkedin
95%
YouTube
98%

Tailor-Made Digital Marketing

Digital Analytics

Empower can enable you to track the performance of your digital marketing campaigns and identify any potential issue in your audience journey.
We are experts at measuring engagement, conversion and attribution, and we continue to evolve our methods and data to create actionable insights.

How to use Facebook Adverts to test your communications strategy

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