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Social Media

Dark Social Media: Can You Measure What You Can’t See?

Dark social is a mysterious type of traffic where links are shared in a private yet social way, such as sent in an email, by instant messenger or in a text message, and is an increasing problem in a measurable digital world.

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Best time to tweet for clicks, retweets and engagement

Knowing the best time to tweet when you schedule your tweets is important to get the clicks, retweets and engagement that you’re looking for. But a lot of research out there around the best time to tweet is outdated. Still tweeting at 11am in the morning and at around lunch time, to try and hit people when […]

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Small Businesses and Social Media: Best Practice

Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if […]

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UK Social Media Stats

Social media stats for the UK change all the time and differ according to which sources you choose from. But the UK media industry watchdog, Ofcom, publishes a quarterly report on the UK media landscape and is one of the most reliable out there. Most coverage of the August 2014 report has concentrated on the fact that […]

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9 Marketing Newsletters for Digital and Social Media News

Here are our favourite marketing newsletters for keeping on top of digital and social media news.

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Navigating AI concerns together

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