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PR For Startups, Publishing Experiments, Speed as a Habit

PR For Startups: You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your own, or work with a PR agency. […]

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Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK

Instagram revealed it’s user stats last week, indicating that it now has 14 million monthly active users in the UK. By comparison, Facebook has 35 million users in the UK. This is the first time Instagram has revealed its UK figures and the first time it has ever broken out a single geographic region in terms of audience numbers. […]

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Instagram Food Capitals, Facebook Shop Pages, Twitter Data Dashboard

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram Food Capitals: Data taken from Instagram has been analysed to find the ‘food profiles’ of the world’s cities, based on food-related hashtags posted from them, […]

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Twitter celebrates your birthday, Facebook’s floating videos, IFTTT comes to Pinterest (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Twitter Now Celebrates Your Birthday: You can now add your birthday to your Twitter profile, which will  be displayed on the upper-left-hand side of your profile page, under […]

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#PoweredByTweets Winners, Mark Zuckerberg AMA and Slack hits one million daily users (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. #PoweredByTweets Winners: Twitter has announced the six winners of #PoweredByTweets, the contest to encourage Twitter users to create something beautiful via Twitter, or use Twitter to solve a […]

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#WalkTogether on 7/7 to remember 10th anniversary of London bombings

7 July 2005 was just another Thursday morning and Londoners were on their way to work. But at ten to nine, terrorists detonated four bombs at Kings Cross, Aldgate, Edgware Road and Tavistock Square. 52 people lost their lives and over 770 were injured. That’s why we’re supporting #WalkTogether – a public call from a broad […]

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Realtime Trends, Twitter Goes Editorial and Tumblr TV (Empower Mondays)

Google Trends Goes Realtime: You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for […]

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Pinterest UK users double, with DIY, cookery and gardening most popular categories

Pinterest UK users have doubled in the past year, with 1.6 billion items pinned from the UK. Pinterest does not disclose how exactly how many UK users it has but they “about 3 million pins a” day in the UK. DIY, cooking recipes and gardening were among their favourite topics, with the following percentages showing who searched for what. 52% of […]

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Snapchat advertising, Buzzfeed news and the thing about influencers (Empower Mondays)

Daily Mail, WPP and Snapchat launch native advertising agency: The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash-in on the rise of native advertising. The agency, called Truffle Pig, aims to combine the “best of global agency, newsroom and social media talent”. BuzzFeed launches dedicated news app: Another day, a new […]

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Digital News Report: 7 Key Themes

The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report brings together an annual benchmarked international survey and a series of essays which help to contextualise some of the key themes. This year’s report reveals new insights about digital news consumption […]

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