Google Analytics

Google Analytics 4: How to make the switch

Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here's what you need to know about GA4 and how to make the switch from Universal Analytics (UA).

Google Analytics

Google Analytics Glossary: Key Terms and Definitions

With this Google Analytics Glossary, we'll help you understand the most important terms and definitions.

Google Analytics

How to track PDF downloads in Google Analytics 4

Set up Google Analytics 4 to properly track PDF downloads on your website.

Google Analytics

What to look for in Google Analytics as a small to medium-sized charity

We share 5 common reports in Google Analytics that charities can use to analyse their website performance.

Navigating AI concerns together

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