--- title: Instilling digital marketing confidence in Cambridge Institute for Sustainability Leadership date: 2024-09-03T14:36:37Z modified: 2025-01-16T15:53:58Z permalink: "https://empower.agency/case-studies/social-media/instilling-digital-marketing-confidence-in-cambridge-institute-for-sustainability-leadership-and-corporate-leaders-group/" type: case_study status: publish excerpt: "How Empower managed to increase CISL & CLG employees' confidence in their digital marketing & communications skills." wpid: 3116 case_study_cat: - Social Media - Training featured_image: /wp-content/uploads/2024/11/Screenshot-2024-11-27-at-14.16.29.jpg featured_image_alt: Screenshot at author: Ben Matthews --- ![Screenshot at](https://empower.agency/wp-content/uploads/2024/11/Screenshot-2024-11-27-at-14.16.29-600x360.jpg) # Instilling digital marketing confidence in Cambridge Institute for Sustainability Leadership How Empower managed to increase CISL & CLG employees’ confidence in their digital marketing & communications skills. - ![CISL logo transparent](https://empower.agency/wp-content/uploads/2024/09/CISL_logo_transparent-70x28.png) ![Maisie Ormrod CISL](https://empower.agency/wp-content/uploads/2024/09/Maisie-Ormrod-CISL-200x200.jpg) > “The team at Empower and our social media training sessions have already been a huge value add to our teams. The team have amazing attention to detail and have been really flexible with our training requests.“ Maisie Ormrod Communications Manager, CISL ## The Brief [Cambridge Institute for Sustainability Leadership](https://www.cisl.cam.ac.uk/) and [Corporate Leaders Group](https://www.corporateleadersgroup.com/) had recently onboarded new employees, from digital managers to C-Suite and policymakers, and saw that they would benefit from upskilling in digital communications. Empower was onboarded as a specialist in Digital Marketing to run three Social Media 101 sessions, to help employees best communicate CLG’s mission, message and call to actions. ## The Challenge Empower’s task was to provide training to all areas of the business outside of the marketing and communications team. To ensure that the training was impactful, it was important for us to not only present best practice and trends, but also tailor each session to provide the business case for social media, and how strategic use can contribute to meeting organisational objectives. ## The Approach The training was to be delivered to over 60 employees across CISL, CLG UK and CLG EU, in a structured 3-part series focussed on Social Media 1:1, Social Media Delivery and Best Practice: Engaging with Partner Networks. To create a bespoke series, we blended the most recent trends and best practice, with real-life examples from within the CISL organisation, followed by interactive tasks and discussion after each module so that the audience can apply theory to practice. Following each session, the recording and presented slides were shared, and the audience given a period to collate and share questions so that Empower can provide further clarity and bespoke answers. ![Untitled design 22](https://empower.agency/wp-content/uploads/2024/09/Untitled-design-22.png) ## The Results ### 60+ Participants in the training ### 6 hours of training delivered ## Start your training project Contact the Empower team to discuss how we can meet your digital training needs. Fill in the form or email us at hello@empower.agency Name First Last Email Organisation Your website Your message How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify) Please specify how you heard about Empower Comments This field is for validation purposes and should be left unchanged. Submit gform.initializeOnLoaded( function() {gformInitSpinner( 3, 'https://empower.agency/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_3').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https://empower.agency/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_3').text());}, 50);}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [3, current_page]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 3, currentPage: current_page } });} );} ); gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 3) {gf_global["number_formats"][3] = {"1":{"price":false,"value":false},"2":{"price":false,"value":false},"3":{"price":false,"value":false},"6":{"price":false,"value":false},"7":{"price":false,"value":false},"10":{"price":false,"value":false},"11":{"price":false,"value":false},"12":{"price":false,"value":false}};if(window['jQuery']){if(!window['gf_form_conditional_logic'])window['gf_form_conditional_logic'] = new Array();window['gf_form_conditional_logic'][3] = { logic: { 11: {"field":{"enabled":true,"actionType":"show","logicType":"any","rules":[{"fieldId":"10","operator":"is","value":"Referral (Please specify)"},{"fieldId":"10","operator":"is","value":"Event (Please specify)"},{"fieldId":"10","operator":"is","value":"Other (Please specify)"}]},"nextButton":null,"section":null} }, dependents: { 11: [11] }, animation: 0, defaults: {"1":{"1.2":"","1.3":"","1.4":"","1.6":"","1.8":""}}, fields: {"1":[],"2":[],"3":[],"6":[],"7":[],"10":[11],"11":[],"12":[]} }; if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_dot';jQuery(document).ready(function(){gform.utils.trigger({ event: 'gform/conditionalLogic/init/start', native: false, data: { formId: 3, fields: null, isInit: true } });window['gformInitPriceFields']();gf_apply_rules(3, [11], true);jQuery('#gform_wrapper_3').show();jQuery(document).trigger('gform_post_conditional_logic', [3, null, true]);gform.utils.trigger({ event: 'gform/conditionalLogic/init/end', native: false, data: { formId: 3, fields: null, isInit: true } });} );} if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform.initializeOnLoaded( function() {jQuery(document).trigger('gform_post_render', [3, 1]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 3, currentPage: 1 } });} ); ## Topics **Categories:** [Social Media](https://empower.agency/case-studies/social-media/), [Training](https://empower.agency/case-studies/training/)