---
title: Applying pressure to the insurance sector for Insure Our Future’s first Global Week of Action
date: 2024-08-09T15:47:10Z
modified: 2025-01-16T15:52:22Z
permalink: "https://empower.agency/case-studies/strategy/applying-pressure-to-the-insurance-sector-for-insure-our-futures-first-global-week-of-action/"
type: case_study
status: publish
excerpt: Created a catalysing moment on-the-ground and across the globe, that resulted in the insurance industry ceasing its underwriting of new fossil fuel projects.
wpid: 2777
case_study_cat:
  - Analytics
  - Creative
  - Paid Media
  - Social Media
  - Strategy
featured_image: /wp-content/uploads/2024/09/Untitled-design-11.jpg
featured_image_alt: Untitled design 11
author: Ben Matthews
---

 

  ![Untitled design 11](https://empower.agency/wp-content/uploads/2024/09/Untitled-design-11-600x338.jpg)  

# Applying pressure to the insurance sector for Insure Our Future’s first Global Week of Action

Created a catalysing moment on-the-ground and across the globe, with a focus on urging the insurance industry to cease its underwriting of new fossil fuel projects.

- ![IoF](https://empower.agency/wp-content/uploads/2024/07/IoF-70x70.jpg)
 
 

 

 

 

 

 

  ![emilene sivagnanam](https://empower.agency/wp-content/uploads/2024/08/emilene_sivagnanam-200x200.png) > “Empower was pivotal in launching our first-ever Global Week of Action. From research, influencer outreach, creative development, rapid response monitoring, advertising, and storytelling, they helped with every aspect of our digital campaign. Thank you team!”

Emilene Sivagnanam

Senior Digital Campaign Manager, Insure Our Future

 

 

 

 

 

 

## The Brief

 

Launch Insure our Future’s first Global Week of Action digital campaign, with the aim of creating a catalysing moment on-the-ground and across the globe, that results in the insurance industry ceasing its underwriting of new fossil fuel projects.

 

 

 

## The Challenge

 

The Global Week of Action was the first of its kind, with an objective to bring together new global audiences. Empower was tasked to create an integrated digital campaign that clearly communicated a broad and welcoming message that succinctly helped audiences to understand the role of insurance in this fight and encouraged mobilisation in local settings all over the world.

 

 

 

 ![EM 240227 ErikMcGregor 057](https://empower.agency/wp-content/uploads/2024/08/EM-240227-ErikMcGregor-057-1400x931.jpg) 

## The Approach

 

Having worked with Insure our Future on an overarching digital strategy, we were able to take learnings from audience insights and lookalike audience groups, combined with social data analytics, to test and implement an integrated digital campaign communications plan and lead on paid digital execution.

 

 

 

 ![Untitled design 12](https://empower.agency/wp-content/uploads/2024/08/Untitled-design-12.png) 

## The Results

 

### 777+

Global Participants digitally (& more in-person)

 

### 9,100

engagements across organic & paid social media

 

### 1.6 million

total reach, monitoring #InsureOurFutureNOW (+21% on previous periods)

 

### 13 million

total impressions for 'Global Week of Action' & #InsureOurFutureNOW

## Topics

**Categories:** [Analytics](https://empower.agency/case-studies/analytics/), [Creative](https://empower.agency/case-studies/creative/), [Paid Media](https://empower.agency/case-studies/paid-media/), [Social Media](https://empower.agency/case-studies/social-media/), [Strategy](https://empower.agency/case-studies/strategy/)