Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
MAP asked empower to design, plan and execute a paid social media campaign during the month of Ramadan. Find out how empower surpassed the targets set by the charity.
While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.
Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.
How to use Facebook Ads to test messaging and get valuable feedback on whether your comms strategy is hitting the mark.
The Great Get Together approached empower to run their Christmas campaign, leading to over 200,000 people taking part in #MincePieMoments. Read the full case study.