Digital Marketing Blog

News, views and advice from the Empower agency team.

Get Started With Snapchat: A Guide For "Older People"

Get Started With Snapchat: A Guide For “Older People”

For late adopters, Snapchat can be a confusing social media tool. Forget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even know how to use it personally. I’ll admit that I was one of those late-adoption grumpy anti-Snapchat people. I downloaded the app eons ago and

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New Social Video Offering from Empower

Empower work daily on social video for global clients, and can bring this fresh expertise to your social videos. Social video is marketing communications video content optimised for social media platforms and audiences. Social video can offer incredibly high return-on-investment (ROI) and be produced very cost-effectively from scratch, or via

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How To Embed Facebook Video On WordPress

How To Embed Facebook Video On WordPress

With the recent explosion in unique Facebook videos, many people are looking for a way to embed Facebook videos on their website or blog in the same way they would with YouTube or Vimeo content. Luckily, you’re finally able to do just that using the embed code available on Facebook.

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Digital Communications Conference Highlights

The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise and networking insight for charities, not-for-profits, the public sector & low-budget organisations, looking to increase the impact & ROI of their digital communications. The event

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10 Ways To Get The Most Out Of Facebook Video

The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.

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Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger

Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.

Here are the announcements from Facebook F8 that are worth a look at for marketeers.

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Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page

Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.

If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.

Here’s the new way to address both of these challenges.

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Digital Marketing Executive: Job Opportunity with Empower

It’s a busy time in the Empower offices, so we’re looking for an excellent and ambitious digital marketing superstar to help our growing agency. We’re looking for someone who loves all things digital and is keen to learn more about social media and content marketing. Remote working is an option

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Empower director named one of UK’s top freelancers

Empower Director Ben Matthews has been announced as Runner-up in the National Freelancer of the Year Awards, run by the self-employment trade body IPSE. IPSE, the Association of Independent Professionals and the Self Employed, presented Ben with a wealth of technology and business support package as part of the prize.

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What is Google Rankbrain

Google Rank Brain: What is it and how will it affect SEO?

Bloomberg News recently broke the story on a new artificial intelligence program from Google that it calls “Rank Brain”: “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence

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Facebook Reactions: Like, Love or Laugh at Facebook Posts

Facebook Reactions are coming! Facebook have said that they are testing a new feature called Reactions in Spain and Ireland, which gives fans the ability to Like, Love or Laugh at Facebook Page Posts and Ads. Reactions can be either Like, Love, Haha, Yay, Wow, Sad or Angry: “Reactions works

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Digital Trends

Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back

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Empower achieves Recommended Agency status

There’s been a recent new addition to Empower’s “Marks Of Quality” in the form of becoming a Recommended Agency. The Recommended Agency Register is “the place where clients look for trusted, high-performance agencies”.  The scheme works by having agency clients independently rate and review on the marketing services they’ve been

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How the Facebook vs YouTube video landscape has changed

A good read on how and why the Facebook vs YouTube video landscape has changed, by Louise Tierney at Storyful. They analysed their substantial videos on both platforms and shared some insights in the context of this big shift: “Have no doubt about it, YouTube should be worried. Facebook entered the ring swinging,

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Digital Marketing Resources, Guides and Templates for New Digital Marketers

There are a whole ton of digital marketing resources out there if you’re looking to learn more about digital marketing. There are also plenty places where you can find out information or advice if you’re looking into specific marketing areas, like Communications, SEO, Social Media, Content Marketing, or Email Marketing. To help you out (because that’s

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