Empower was recently asked to run the digital activity for The Great Get Together. An important part of this was displaying the thousands of individual events happening across the country in an easily navigable format.
Digital Marketing Blog
News, views and advice from the Empower agency team.
Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
MAP asked empower to design, plan and execute a paid social media campaign during the month of Ramadan. Find out how empower surpassed the targets set by the charity.
While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.
Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.
How to use Facebook Ads to test messaging and get valuable feedback on whether your comms strategy is hitting the mark.
The Great Get Together approached empower to run their Christmas campaign, leading to over 200,000 people taking part in #MincePieMoments. Read the full case study.
Video is a great way to tell impactful stories on social media, making social video a fantastic tool for fundraising.
Google’s new ad grant policies have caused a mini wave of panic among many a charity’s digital team. Here’s a checklist to get your account up to scratch.
Medact asked empower to design, plan and execute the digital promotion of two consecutive reports. Here’s how we drove a 122% increase in report downloads.
Empower is looking for a Digital Marketing Executive to join our established team, work with amazing clients who are changing the world for good.
Google has announced a new restriction to its Google Grant policy as part of an attempt to increase the quality of Google Ad Grants throughout the charity sector. Here’s a rundown of how they affect you.
When asked to speak at Museum Freelance in 2018, we decided to waive our speaker fee in return for offering free places to the event for people who might not be able to otherwise attend.
An interview with Chris Unitt of One Further, who also curates a rather excellent weekly newsletter called Cultural Digital.
AR for social good shows the many apps that make social issues tangible in ways we’ve never been able to before. Here are some examples of using AR to further a cause.
Facebook crossposting is simple, quick and easy to set up and action each day on your Facebook page, and can be a huge low-resource traffic driver and page booster.
Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech’s role in addressing the issues.
Communicating climate change is getting increasingly complicated. Here’s how the way we talk about climate change affects the way people think about it.
How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.