News, views and advice from the Empower agency team.
Empower was recently asked to run the digital activity for The Great Get Together. An important part of this was displaying the thousands of individual events happening across the country in an easily navigable format.
Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
Hardly anyone can name all 16 of these charity logos – can you?
MAP asked empower to design, plan and execute a paid social media campaign during the month of Ramadan. Find out how empower surpassed the targets set by the charity.
While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.
Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.
Dealing with digital changes can be overwhelming for any charity, especially with limited time and resources to keep up with the ever changing world of Facebook, Google, Twitter – and the new platforms that seem to come along every day.
How to use Facebook Ads to test messaging and get valuable feedback on whether your comms strategy is hitting the mark.
Empower have worked with internally displaced people, through several refugee, humanitarian and human rights organisations such as UNHCR, the UN Refugee Agency, Amnesty International and more.
The Great Get Together approached empower to run their Christmas campaign, leading to over 200,000 people taking part in #MincePieMoments. Read the full case study.
Video is a great way to tell impactful stories on social media, making social video a fantastic tool for fundraising.
Google’s new ad grant policies have caused a mini wave of panic among many a charity’s digital team. Here’s a checklist to get your account up to scratch.
Medact asked empower to design, plan and execute the digital promotion of two consecutive reports. Here’s how we drove a 122% increase in report downloads.
Empower is looking for a Digital Marketing Executive to join our established team, work with amazing clients who are changing the world for good.
Google has announced a new restriction to its Google Grant policy as part of an attempt to increase the quality of Google Ad Grants throughout the charity sector. Here’s a rundown of how they affect you.
If you moderate social media as part of your role, it is important to be aware of how it can impact your wellbeing. Here’s how to cope with difficult social media shifts.
Trolls interact with your or your organisation’s social media accounts simply to be a nuisance. Here’s how to deal with trolling.
Parity of Esteem is most often used in reference to the way mental health is treated by health and social care services.
When asked to speak at Museum Freelance in 2018, we decided to waive our speaker fee in return for offering free places to the event for people who might not be able to otherwise attend.
What is Equal Representation in the context of women in leadership positions?
Just Transition is a framework that has been developed by the trade union movement.
COP is the formal meeting of the United Nations Framework Convention on Climate Change. Part of Empower’s Glossary of Good series.
The Glossary of Good is a series of articles explaining key concepts in non-profit, campaigning, sustainability and global development.
An interview with Chris Unitt of One Further, who also curates a rather excellent weekly newsletter called Cultural Digital.
AR for social good shows the many apps that make social issues tangible in ways we’ve never been able to before. Here are some examples of using AR to further a cause.
Climate Week New York is taking place and the Empower team are there for the second year running, with several of our clients making key announcements during the event. Here’s what took place.
Facebook crossposting is simple, quick and easy to set up and action each day on your Facebook page, and can be a huge low-resource traffic driver and page booster.
Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech’s role in addressing the issues.
Communicating climate change is getting increasingly complicated. Here’s how the way we talk about climate change affects the way people think about it.
How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.
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