Knowing the best time to tweet when you schedule your tweets is important to get the clicks, retweets and engagement that you’re looking for. But a lot of research out there around the best time to tweet is outdated. Still tweeting at 11am in the morning and at around lunch time, to try and hit people when they’re checking Twitter on their …
Daily Mail, WPP and Snapchat launch native advertising agency: The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash-in on the rise of native advertising. The agency, called Truffle Pig, aims to combine the “best of global agency, newsroom and social media talent”. BuzzFeed launches dedicated news app: Another day, a new app. What is more interesting …
The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report brings together an annual benchmarked international survey and a series of essays which help to contextualise some of the key themes. This year’s report reveals new insights about digital news consumption based on a YouGov survey …
Twitter removes 140 character Limit on Direct Messages: As of July, the 140-character limit to DMs on the platform is being removed. Useful from a customer service point of view and gives Twitter a competitive advantage in terms of being able to transition users from a lightweight sub-140 character interaction to a more in-depth service within the same platform. …
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW, but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Apps like Meerkat and Periscope are ushering in a new age of instant, in a world where we thought we had instant already. It’s …
At Empower, we regularly get asked where the name for our communications agency comes from. So here’s a potted history of the grand old name of Empower and where our agency its name.
According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. How has it managed this increase without scaring off advertisers? Despite a seemingly endless amount …
In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%. Among the nine countries – including – France, Germany, Italy, USA, Japan, Australia, Spain and China – the UK saw the biggest drop of social media usage among adults. UK …
Facebook announced this week that, as part of an ongoing survey, they asked hundreds of thousands of Facebook users how they feel about the content in their News Feeds. That means a Facebook news feed update is coming. The bad news for businesses? The overall response from users is that they want to see more stories from friends, and less promotional content from …
Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if your Facebook or Twitter channels …
Keeping up with digital marketing terms can be difficult, especially as new products and services pop up every day – often bringing new words and phrases with them. That’s why we wanted to share this digital marketing terms and glossary from the University of Southampton that explains a lot of the key terms, plus some extra ones that come from lectures …
Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots of tools we could cover, we’ve picked out just 3 …
Jaz Cummins, Director at Empower, was interviewed by Better Business magazine for their August / September 2014 issue on the benefits of working virtually. You can read the whole interview below or read the full magazine here. A virtually perfect way of starting up? With the prospect of low overheads, little initial investment and no office space, more and more …
Social media stats for the UK change all the time and differ according to which sources you choose from. But the UK media industry watchdog, Ofcom, publishes a quarterly report on the UK media landscape and is one of the most reliable out there. Most coverage of the August 2014 report has concentrated on the fact that adults spend more time engaged …
Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove 27% of sales on mobile phones. Customers responding to email …
Here are a few SEO basics that you can do right now to help get your charity on the right track to reaching the right people through the right search results.
As part of the PRCA‘s ongoing #Digibites series, Empower were invited to present on Digital Creativity.
With new charity domain names, from .ngo to .charity, it’s more difficult than ever to understand what you as a charity or not-for-profit should focus on.
Here are our favourite marketing newsletters for keeping on top of digital and social media news.
Social media training is now on offer by the Empower team to charities and nonprofits. Contact us to discuss your needs.
If you’ve got a brief, we’d love to see it and talk it through with you.
If you haven’t, get in touch to see if we are a good fit for you.
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