Ben Matthews

SocialMediaVideo TheUltimateGuide

Social Media Video: The Ultimate Guide

Download our latest guide on social media video – covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories – and find out how to get the most out of social media video.

YouTube for Charities and Nonprofits

#YouBelong was a chance for YouTube creators, non-profits, digital agencies and media to come together and plan how to use YouTube for good. Taking place at Google HQ in London, the event started with a screening of “Waiting at the Door – A Glimpse into the lives of Syrian Refugees” a short 20 minute documentary filmed by Syrian-American brother and …

Read more ➜

Pokémon Go: Strategies and examples for charities and nonprofits

Pokémon Go, the augmented reality-infused Pokémon app for iPhone and Android phones, launched last week and has already seen millions of of eager pokémon trainers taking to the streets to try to catch ‘em all. How can charities and non-profits get involved in this latest gaming phenomenon?

xvrddde6m1a scaled

Get Started With Snapchat: A Guide For “Older People”

For late adopters, Snapchat can be a confusing social media tool. Forget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even know how to use it personally. I’ll admit that I was one of those late-adoption grumpy anti-Snapchat people. I downloaded the app eons ago and felt like it was clunky, frustrating and unintuitive. Eventually, I …

Read more ➜

cc4vwya1s8u scaled

How To Embed Facebook Video On WordPress

With the recent explosion in unique Facebook videos, many people are looking for a way to embed Facebook videos on their website or blog in the same way they would with YouTube or Vimeo content. Luckily, you’re finally able to do just that using the embed code available on Facebook. This also means you won’t have to upload your own …

Read more ➜

10 Ways To Get The Most Out Of Facebook Video

The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.

Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger

Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.

Here are the announcements from Facebook F8 that are worth a look at for marketeers.

Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page

Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.

If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.

Here’s the new way to address both of these challenges.