Social Media Video: The Ultimate Guide
Download our latest guide on social media video – covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories – and find out how to get the most out of social media video.
Download our latest guide on social media video – covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories – and find out how to get the most out of social media video.
There are a range of free digital marketing courses that you can take online, covering everything from inbound marketing to SEO. Get the list now!
Follow these Facebook Live technical tips and best practice advice if you want your Facebook Live streaming content to be both professional and successful.
#YouBelong was a chance for YouTube creators, non-profits, digital agencies and media to come together and plan how to use YouTube for good. Taking place at Google HQ in London, the event started with a screening of “Waiting at the Door – A Glimpse into the lives of Syrian Refugees” a short 20 minute documentary filmed by Syrian-American brother and …
Pokémon Go, the augmented reality-infused Pokémon app for iPhone and Android phones, launched last week and has already seen millions of of eager pokémon trainers taking to the streets to try to catch ‘em all. How can charities and non-profits get involved in this latest gaming phenomenon?
#TechForGood trailblazers was the second panel session at the launch event for the Centre for Acceleration of Social Technology (CAST), focussed on accelerating the use of tech to drive social change.
Accelerating #techforgood: What steps we can take across the social, tech, business and public sectors to bring a social purpose to the digital revolution?
Empower are looking for a Junior Digital Marketing Consultant to join our growing team and work with a range of amazing clients who are changing the world for good.
Have you tried Facebook Live for your brand yet? If not, you should. Facebook Live is picking up. In 2016, video posts had a whopping 135% more organic reach than those without video.
World Refugee Day 2016 takes place on Monday 20 June 2016. Learn more about the campaign, sign the petition and stand #With Refugees.
Did you know that you can increase Facebook video views by adding subtitles? Follow this step-by-step to find out how you can use YouTube’s caption tools to add subtitles and get more Facebook video views.
The absolute best way to save yourself time and money in your video marketing activity is to repurpose video content for social media. Here’s how.
Twitter video is limited to 30 seconds long, but there is a way you can upload much longer videos to Twitter, and it’s completely free to do so. Here’s how.
Snapchat is a fantastic platform for brands on a budget, so here are 5 ways you can use it to develop your audience with younger people.
For late adopters, Snapchat can be a confusing social media tool. Forget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even know how to use it personally. I’ll admit that I was one of those late-adoption grumpy anti-Snapchat people. I downloaded the app eons ago and felt like it was clunky, frustrating and unintuitive. Eventually, I …
With the recent explosion in unique Facebook videos, many people are looking for a way to embed Facebook videos on their website or blog in the same way they would with YouTube or Vimeo content. Luckily, you’re finally able to do just that using the embed code available on Facebook. This also means you won’t have to upload your own …
The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.
Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.
Here are the announcements from Facebook F8 that are worth a look at for marketeers.
Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.
If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.
Here’s the new way to address both of these challenges.
If you’ve been running your Facebook page for a while and often take a look at Facebook Insights to see how your page is performing, it can be a real boost to see the steady growth in fans that your page is getting. At the same time, it can hurt to see those small red spikes that show a number …