Author: Ben Matthews | Page 6

Museum Freelance Event: Supporting diversity with free places

When asked to speak at Museum Freelance in 2018, we decided to waive our speaker fee in return for offering free places to the event for people who might not be able to otherwise attend.

What is Equal Representation? – Glossary of Good

What is Equal Representation in the context of women in leadership positions?

Introducing Empower’s Glossary of Good

The Glossary of Good is a series of articles explaining key concepts in non-profit, campaigning, sustainability and global development.

What is the future of digital in the arts? An interview with Chris Unitt

An interview with Chris Unitt of One Further, who also curates a rather excellent weekly newsletter called Cultural Digital.

How can Augmented Reality be used for social good?

AR for social good shows the many apps that make social issues tangible in ways we’ve never been able to before. Here are some examples of using AR to further a cause.

Empower at Climate Week New York

Climate Week New York is taking place and the Empower team are there for the second year running, with several of our clients making key announcements during the event. Here’s what took place.

Modern Slavery and Human Trafficking: Does Tech Help or Hinder?

Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech’s role in addressing the issues.

How to effectively communicate about climate change

Communicating climate change is getting increasingly complicated. Here’s how the way we talk about climate change affects the way people think about it.

Monitoring social media misinformation during the UK elections

How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.

Digital News Report: Only 24% think social media separates fact from fiction well

This year’s Digital News Report, conducted by the Reuters Institute for the Study of Journalism and University of Oxford, has been published and the findings are significant for any UK brand with a presence on social media.

Digital marketing consultant looking to change the world? Apply for a role with Empower

Empower are looking for a digital marketing consultant to join our growing team working with amazing clients who are changing the world for good. More details on the role and how to apply inside…

How Empower worked with the PRI to improve social media performance

A case study on empower worked with the United Nations-supported Principles for Responsible Investment (PRI, having to create successful social media marketing strategies, applying our expert knowledge of the social impact sector.

Is Marketing Dead?

Is Marketing Dead? What you say is important, but unless you’re walking the talk it ain’t gonna land with customers. Or your employees, who will smell contradiction a mile off. Your story must be embedded in your strategy, your culture and actions.

Content marketing for charities

Charities are embracing content marketing more than ever. Discover how charities are embracing PR, social media and content marketing to get their message out to supporters.

Digital Marketing for Charities and Social Causes: A beginner’s guide

Digital marketing for charities covers everything from a blog post, to a tweet, a YouTube video to an advert on Google. This includes how people consume your marketing content – on a laptop, mobile or other device.

Google Grants for Charities and NonProfits: Setup Guide

Google Grants offers charities $10,000 per month in in-kind Google Ads to promote their mission and grow their nonprofit on Google search result pages.

5 Facebook Live Lessons From A Crowded Rally

Broadcasting from Facebook Live is a great way to make people feel part of the action at a rally. These are our top five lessons learned from conducting a Facebook Live broadcast from a crowded rally.

Meet Chatterbox, language learning delivered by refugees

Chatterbox is a language-learning service delivered by refugees. To get to know them a little better, we spoke to the Chatterbox team to find out more about their project.

10 digital marketing highlights

With so much happening throughout the agency in 2016, we asked the Empower team what their highlights from 2016 were. We’ve also looked back through the Empower blog to pick out the most read and most shared articles we’ve published in 2016. Here are our favourite moments of the year, with plenty of links to help you with your digital marketing into 2017.