Ben MatthewsBen Matthews

3 new twitter tools to try: flounder, @goodaudience and @sumall

Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots …

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UK Social Media Stats

Social media stats for the UK change all the time and differ according to which sources you choose from. But the UK media industry watchdog, Ofcom, publishes a quarterly report on the UK media landscape and is one of the most reliable out there. Most coverage of the August 2014 report has …

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Mobile Shopping: Email marketing works, social media doesn’t

Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove …

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SEO basics for new charity websites

SEO basics for your new charity website

Here are a few SEO basics that you can do right now to help get your charity on the right track to reaching the right people through the right search results.